SHERWOOD Redesign

SHERWOOD is a company focused on food, medicine and treats for rabbits. Due to it’s good quality, it is well recognized among rabbits breeders, but is not not as consumed by pet owners due to its higher price. The difference is that competitors use soybeans in their pellets, to make it cost efficient but at the expense of slowly poisoning rabbits with soy beans. SHERWOOD needs to use their unique advantage on it’s favor and communicate it through appealing packaging design. There is a great opportunity to increase sells by creating awareness about not feeding soybeans to rabbits, and encourage investing in a healthier product. My strategy for this project focused on simplifying the packaging and use color as an ally.